A month after the conclusion of FIBO in Cologne, the world’s most prestigious trade fair in the fitness sector, it is time to take stock. With a stand of more than 300 square metres, a team of twenty trainers and ten technicians, Sidea confirmed its role as a global leader in the setting up of areas dedicated to functional training and physical preparation.
FIBO: the global fitness stage
FIBO is recognised as the world’s largest and most important trade fair dedicated to fitness, wellness and health. It is much more than a showcase: it is a strategic platform for networking and professional development, bringing together decision-makers, fitness centre managers, trainers, physiotherapists, entrepreneurs and investors from over 50 nations.
Sidea: design uniqueness, design, functionality
“You are the only stand with a clear vision of training and how a fitness area should be set up. Not just a display of racks and machines.”
This is the phrase most frequently addressed by professionals visiting the Sidea stand. A response that accurately reflects the company’s objective.
With a vast range of solutions, designed to meet all technical and budget requirements, the Sidea exhibition area stood out with three OUTRACE structures, the most iconic and distinctive format in the range. OUTRACE confirmed itself as the benchmark among premium solutions for global training: a true multi-training ecosystem, capable of combining architectural design, versatility and performance. No other solution on the market is able to compete with Sidea’s OUTRACE in terms of functionality, scenic design capacity, aesthetic impact, perceived value and space management.
Space, for Sidea, is never just a dimension to be filled, but an active element of the project. Each piece of Sidea equipment is designed to train and enhance movement, not to limit it: this is where Sidea’s design philosophy is fully expressed, inspired by the training of global motor skills and the synergic involvement of the entire neuromuscular, articular and skeletal system.
Sidea’s approach is based on a simple but profound principle: movement is culture, it is health, it is performance. Equipment must be tools at the service of this vision.
Sidea stand: strength and movement, between free weights and specialist solutions
Training global movement means training strength. Strength is in fact the fundamental motor skill from which all others derive: speed, endurance, power, agility. It is the pillar on which athletic performance, injury prevention and long-term physical well-being are built.
A strong body is more stable, more responsive, more protected from joint overloads and postural imbalances.
This is why strength training cannot be considered for athletes alone, but is now recognised as an indispensable investment in health, functionality and longevity. In contemporary terms, strength training becomes synonymous with wellness, wellness and healthness: a strong body is a healthier, more efficient and biologically younger body.
In this context, free weights represent the beating heart of training according to Sidea: barbells, kettlebells, clubbells, macebells, sandbags and equipment for specific circuits, low hex bars, flow-bags, wagon wheels, hamstring benches, GHRs, are tools of high technical value, capable of stimulating the neuromuscular system in a global manner.
During the four days of the fair, more than 20 trainers took turns in demonstration sessions, involving the public in informative workouts, in which strength was expressed not only as an athletic gesture, but as an expression of control, coordination and overall ability.
Sidea confirms itself as a reference point in the free weights sector, thanks to recognised quality excellence and an extremely wide range of specialist solutions.
Innovation, quality and effectiveness: the true meaning of ‘premium’ according to Sidea
Forms such as OUTRACE fully represent Sidea’s vision of high-end equipment: superior construction quality, exclusive materials such as aluminium casings, and architectural and functional solutions that cannot be compared to conventional racks. But what really defines Sidea’s high range is not aesthetics as an end in itself or a high price: it is the training effectiveness, the result of in-depth technical knowledge and continuous research and development.
During the four days of the fair, more than 20 trainers took turns in demonstration sessions, involving the public in informative workouts, in which strength was expressed not only as an athletic gesture, but as an expression of control, coordination and overall ability.
Sidea confirms itself as a reference point in the free weights sector, thanks to recognised quality excellence and an extremely wide range of specialist solutions.
Innovation, quality and effectiveness: the true meaning of ‘premium’ according to Sidea
Forms such as OUTRACE fully represent Sidea’s vision of high-end equipment: superior construction quality, exclusive materials such as aluminium casings, and architectural and functional solutions that cannot be compared to conventional racks. But what really defines Sidea’s high range is not aesthetics as an end in itself or a high price: it is the training effectiveness, the result of in-depth technical knowledge and continuous research and development.