Sidea was born out of a passion for sport.
Pursuing a goal with a constant commitment and observance of an ethic, typical of sports culture, is what guides our work and our choices every day. For years, we have been fully committed to giving our all in the field of physical fitness, making professional accessories for gyms, personal training centers and holistic studios. We get our inspiration from the most innovative training techniques and we work with top specialists in equipment design. We want to see a world where movement
healthy, correct and fun – can play an important role. We want an increasing number of people to be able to feel good in their bodies. We offer a vast range of products to meet any need, any training level, any athletic preparation, and motor activity in general. We make simple, high performance, essential, useful and authentic equipment. We build customer relationships based on high levels of efficiency, responsiveness, professionalism and sharing, whilst reinforcing our leadership through investments in education and meetings with trainers.