SIDEA WAS BORN FROM THE PASSION FOR SPORT
Pursuing a goal with a constant commitment and respect for ethics, typical of sports culture, is what guides our work and our choices every day. We have been committed for many years to giving our best in the field of athletic condition. We have created professional accessories for gyms, personal training centers, and holistic studies.
We are inspired by the most innovative training techniques and work with the best professionals and technicians in the design of our equipment. We want to create a world where movement – healthy, correct, and fun – plays a fundamental role. We want more and more people to be able to feel good in their bodies.
We offer a wide range of products to meet any need, any level of training, any athletic preparation, and motor activity in general.
We manufacture simple, high performance, essential, useful, and original equipment.
We build strong customer relationships based on high levels of efficiency, responsiveness, professionalism, and shared knowledge while strengthening our leadership through investments in training and meetings with coaches.